Provision of information, whether medical or scientific, is an important link between the manufacturer and the prescribers and suppliers of medication, and indeed the patient.

A pharmacist is well placed to become an expert here, providing the facts, figures and opinions that go into creating and supporting new product. These come from many sources and may be used for anything from evaluating the potential for adverse reactions at the research stage, to making sure product labelling is accurate. And with enquiries relating to fields as diverse as pharmacokinetics, therapeutics, physical or chemical characteristics, formulation, stability or production, a huge range of skills is called for.